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How do I make this a good logo?
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BlackTypography

Joined: 24 Sep 2010
Posts: 2



PostPosted: Fri Sep 24, 2010 11:16 pm    Post subject: How do I make this a good logo? Reply with quote

I've been trying to design a new logo for a local news network, YNN, and I realized I have no idea how to make it good. I've made lots of logos since I started designing. Some of them are very pretty, but none of them would be considered "good" by a logo critic. None of them have clever and meaningful design elements.

I've been playing around with this logo for a long time now, trying to make it interesting, and it's just not happening. I think my best version is the one posted below. It's a long strip of paper folded up to form the letters "YNN". I think it looks decent enough, but it has nothing to do with news. It could just as easily be a logo for a grocery chain, or a pornographic film studio.

The CNN logo for comparison is not only very elegant, it also has a hidden image of a cable running through the center of it. That particular logo was designed in 2 hours. Obviously whoever designed it has a very creative and open mind.

How do I get there? How do I get to the point where I can build hidden symbols into my work? Even with endless hours available to me, I can't figure it out.





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korvinsnerf

Joined: 24 Sep 2010
Posts: 6



PostPosted: Sat Sep 25, 2010 4:31 pm    Post subject: Reply with quote

what does the "y" stand for?
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BlackTypography

Joined: 24 Sep 2010
Posts: 2



PostPosted: Sat Sep 25, 2010 9:56 pm    Post subject: Reply with quote

"Your". They wanted something general since they're reusing the branding for multiple stations across upstate ny.
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Patrick
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Joined: 14 Feb 2003
Posts: 11945
Location: Harbinger, NC, U.S.A.


PostPosted: Mon Sep 27, 2010 2:10 pm    Post subject: Reply with quote

Welcome aboard, BlackTypography. :)

I think that your logo has potential (especially the second one). We can often be unfairly critical of ourselves. Like anything, it depends on what the client wants. :)

Thanks,

Patrick

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