The right side is obviously the front, and the stripes in the corner are a custom die cut I plan on using as a tabbing system for the pages of booklet. (as far as the logistics go for this system, I am happy with it and it works pretty seamlessly)
First, I would love feedback on the overall look and feel - I am going for a sort of grungy, rugged look because we are an equipment rental company. Thoughts, improvements?
I haven't gotten to a few thing on this yet, but I plan adding a small logo, phone number, and website pretty small on the backside in the lower middle.
As far as the front - I have been trying to find a way to put the book title (either 'rental brochure' or 'line card' or 'product book') at about 8" or 8.5" towards the bottom, but have been unsuccessful finding a way to make it 'work' without using the same metal plate pattern at the top, which I don't want to do. Does anyone have any suggestions for me?
Thanks and all the critiques and criticism is greatly appreciated.[/url]
Joined: 14 May 2009
Posts: 2377
Location: Mesa, Az
OS: Windows 7 Pro 64 bit
Posted: Thu Dec 29, 2011 1:04 pm Post subject:
Just my opinion but...
It looks too dark and ominous to me. The words obviously say "rentals", but other than that I wouldn't know it's about equipment rental, and certainly not what kind.
It's usually a good idea to actually show the product(s) on the cover. A picture is worth a thousand words.
It's All American Rentals and your color choice is red, white and black. Wouldn't red, white and blue more in keeping with American image?
Joined: 20 Dec 2008
Posts: 710
Location: Oklahoma PS Version: photoshop cs5 OS: win7 pro 64 bit, i7-3.2g, GTS 450,
Posted: Thu Dec 29, 2011 2:12 pm Post subject:
hi,
on that dark stripe to me that look like a blue only extremely dark blue maybe brighten it alittle bit...
overall i sort of like it....
for text i was thinking that maybe shiny burnish matallic text might work...
i sort of lean toward some graphics.... guys are generally visual..... smiling...
a few months ago i saw this one brochure.... it look like it had a metal ribbed top with dark tones and just few shiny tools on the ribbed top... possibly that would work... and still maintain that burnish brushed metal background you have.
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